INDDIB 501-DESIGNING INTERIOR BRANDING
Introduction
Branding is a process which involves creating a specific name, logo, and an image of a particular
product, service or company. This is done to attract customers. It is usually done through advertising
with a consistent theme.
Branding aims to establish a significant and differentiated presence in the market that attracts and
retains loyal customers. A brand is a name, term, symbol, or other feature that distinguishes an
organization or product from its rivals in the eyes of the customer. Brands are used
in business, marketing, and advertising.